Eric Schlau is a strategic marketing writer and B2B growth partner with deep experience in direct marketing, copywriting, and brand strategy. As President of Real Direct B2B and founder of Eric Schlau & Associates, he helps companies sharpen their messaging, align sales and marketing, and create content that drives meaningful business outcomes. Previously, Eric spent five years at Concentric as a Senior Marketing Specialist, bringing a blend of analytical insight and creative execution to industrial and technical markets.